Marketing Plan Project

For my Marketing 3001 class at Marquette University, I developed a marketing plan for an imagined brand "Sea Siren Skincare."

Goal: Demonstrate brand positioning, target market research, and a launch strategy for an imagined brand.

Duration to complete: 1 Week

Marketing Plan Project

PROBLEM

Our team was tasked with developing a full marketing plan for a new luxury skincare brand, Sea Siren Skincare, to help it stand out in a crowded, competitive market.

ACTIONS

I conducted market and competitor research, contributed to the SWOT analysis, and helped create a digital marketing strategy with social media, influencer outreach, and brand positioning.

RESULTS

We submitted a comprehensive marketing plan to our professor, showcasing strategic thinking and a clear roadmap for launching and growing a skincare brand.

CHALLENGES EXPERIENCED

STRATEGY MAP

Key Challenge: Educating consumers on the skincare benefits of sea moss, a lesser-known ingredient, made it difficult to establish initial product interest.

How It Was Overcome: We addressed this by incorporating educational content into the marketing strategy, highlighting benefits through social media posts, influencer collaborations, and clear messaging in the brand’s value proposition.

Key Insights

Value Justifies Price

Premium products need clear added benefits.

Brand Awareness is Critical

New brands must invest in visibility and education.

Social Media Drives Trust

Influencers strongly impact buying decisions.

Takeaways