Salt & Light
MARKETING STRATEGIST
At Salt and Light Social Media, I led the strategy for a BeeBae brand photoshoot by managing ideation, market research, content planning, and shot list creation to ensure the visuals aligned with the brand and connected with its target audience.
Goal: develop and execute a strategic content photoshoot for BeeBabe Co. by leading ideation, conducting market research, and creating a content plan. Also include a detailed shot list that aligns with the brand’s values, engages its target audience, and supports upcoming marketing campaigns.
Duration to complete: 1.5 Weeks
Photoshoot Coordination
Ideation & market research Create content plan Create shot list from plan
LED CREATIVE DIRECTION, CONTENT PLANNING, AND SHOOT COORDINATION
Photography by Moriah Mucha
Salt & Light
CHALLENGES EXPERIENCED
Key Challenge: Balancing the need for polished, professional content with the brand’s desire for a natural, relatable feel that speaks to everyday moms.
How It Was Overcome: I focused the shot list on lifestyle-driven moments, used natural lighting, and selected models that reflected BeeBabe’s target audience to create content that felt both elevated and authentic.
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Key Insights
Peer Content Builds Trust
Posts featuring student experiences performed the strongest. FIX
Authentic Tone Resonates
Students and parents engaged more with content that felt real and relatable. FIX
Follow-Ups Drive Action
Follow-up messages following sign ups encouraged next steps. FIX