Integrity College Advising

MARKETING CONSULTANT

This project was part of my work running marketing for a college advisor. I created a strategy to reach high school students through targeted content and consistent messaging. As part of this, I developed the communication flow to streamline project management and improve efficiency.

Goal: Develop a targeted marketing strategy designed to increase brand visibility and drive client growth.

Duration to complete: 1 Semester

Content Creation & Social Media Strategy

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Marketing Strategy

PROBLEM

Our team was tasked with developing a full marketing plan for a new luxury skincare brand, Sea Siren Skincare, to help it stand out in a crowded, competitive market.

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ACTIONS

I conducted market and competitor research, contributed to the SWOT analysis, and helped create a digital marketing strategy with social media, influencer outreach, and brand positioning.

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RESULTS

We submitted a comprehensive marketing plan to our professor, showcasing strategic thinking and a clear roadmap for launching and growing a skincare brand.

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CHALLENGES EXPERIENCED

Challenge:
Reaching a diverse student audience with content that felt relevant and engaging to all.

How It Was Overcome:
I developed tailored content buckets based on where students were in their college decision process—goal-setting tips for motivated students, and relatable Q&A posts for those just starting out. This approach boosted engagement and ensured our messaging felt personal and supportive.

Key Insights

Peer Content Builds Trust

Posts featuring student experiences performed the strongest.

Authentic Tone Resonates

Students and parents engaged more with content that felt real and relatable.

Follow-Ups Drive Action

Follow-up messages following sign ups encouraged next steps.

Takeaways